Calvert Extra Whiskey Vintage Magazine Ad 1972 Soft Whiskey Original Liquor Advertisement

10% OFF vintage advertisement orders over $100. Automatically applied at checkout when your vintage-ad subtotal exceeds $100, before shipping and tax. Cameras and other merchandise are excluded.

“Soft whiskey” sounds like a product you should store next to the comfortable chairs.

This original Calvert Extra advertisement dates to around 1972 and makes softness the selling point for its blended whiskey. I like the slightly unusual vocabulary of old liquor advertising. A good bar or lounge piece for anyone who appreciates a drinks cabinet with history, including cabinets assembled one interesting bottle at a time with no particular master plan.

THE DETAILS:

• Original period magazine page, sold unframed.
• Approximate size: 10 × 13 inches.
• Approximate date: 1972.

Condition: Good vintage condition with age-appropriate toning and light edge or surface wear. Please inspect the photo carefully; the exact item pictured is the item you will receive.

I carefully trim each page, place it in a protective sleeve with a sturdy backing board, and pack it with bubble wrap in a sturdy box. You’ll receive the original page shown in the photos, not a reproduction.

Framing: Vintage magazine sizes vary. Use the measurement-mat photo as a size reference, and choose a larger frame with a mat cut to fit this particular page.

I white-balance the photos to show the original colors as accurately as possible. Colors can still vary with your screen settings.